Royalty x TCPA.
Big Talent (Mini-Series)
Royalty wanted to make noise in basketball. They were sponsoring the Twin Cities Pro-AM—home to talent like Tyus Jones, Paige Bueckers, and Jalen Suggs—but needed a way to make the partnership *stick*.
We stepped in to help pitch content as the centerpiece of the deal—transforming it from an apparel sponsorship into a storytelling platform.
We developed and produced a two-part mini-docu-series across four days in Minneapolis—capturing games, gyms, player homes, and personal interviews. The series featured former NBA star Khalid El-Amin, his son Ishmael, and key voices behind the league.
Deliverables:
2 Hero Films (3–4 min)
3 Short-Form Edits
20+ Editorial Photos
Rollout strategy with athlete-led distribution
The campaign earned 44,000+ organic views, high engagement, and fan praise (“🔥🔥🔥”).
It elevated the in-store experience, set the emotional tone for the brand, and gave Royalty a tool to convert foot traffic into long-term affinity.
Next projects.
(2016-25©)
