Be the Change
Houston White × Minneapolis North High School (Docu-Series)
Houston White—the brand and the man—wanted to tell a story that reflected his roots and values. He graduated from North High, a school once on the brink of closure, now revitalized by the leadership of Coach Larry McKenzie.
The goal was to create a film that would: - Inspire communities - Elevate youth voices - Position Houston White as a brand that stands for more than product But telling a story this complex—history, youth, sport, community, legacy—requires a delicate hand. Tale was brought in for our ability to capture real, unscripted narratives and tie them meaningfully back to brand identity.
We developed and produced a three-part series shot across Minneapolis and Chicago—embedding with the team through practices, road trips, family homes, and community events.
The series told three intersecting stories:
The legacy and near-collapse of North High
Coach McKenzie’s transformative impact
The hopes and struggles of the players shaping the school’s next chapter
Deliverables:
3 Hero Episodes
1 Trailer
20+ Editorial Images
Live event-ready screening files and assets
The series served as a cultural bridge—earning local press, brand credibility, and emotional capital. It was screened at live events, used to forge new community partnerships, and gave Houston White a signature piece of storytelling aligned with its “Be The Change” brand ethos.
This wasn’t just content. It was proof of impact.
Next projects.
(2016-25©)
