Turn One Customer Story Into 19 Sales Assets In 21 Days.
We travel to your customer, film a documentary-style story, and cut it into a hero film, short-form ads, and funnel assets that do the selling for you. In a low-trust world, proof beats promises.
2 minute audit. Find out if you are a fit.See How One Story
Sells For You.
The full picture in under two minutes.
Our team has produced for
Let Your Customers
Do The Selling.
Most case studies are text on a page. Boring and easy to ignore. AI made it worse. Fake five star reviews, fake customer quotes, and buyers believe less of it every day. The brands pulling ahead use real proof of transformation, straight from the customer's mouth. That is what StoryLab does.
What You Get.
One shoot. 19 sales assets. Built to shorten complex B2B deals across every channel you run.
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Film Crew Done For You
An award-winning crew comes to your customer and runs the entire shoot: prep, interview, and B-roll. You don't even have to be there. We'll handle it all.
Story Install Workshop
A 1:1 working session where we map every asset into your funnel and sales process: site, decks, outbound, retargeting, and late-stage deal follow-up. You leave with a plug-and-play deployment plan.
World-Class Production.
Growth-Obsessed Strategy.
Emmy-Winning Team
The same caliber of filmmaking you see on Netflix and HBO, now pointed at your customer's story.
One-Day Shoot Model
In and out in a few hours. The full story arc, captured efficiently, respectful of your customer's time.
Marketers, Not Just Filmmakers
We think like growth marketers, not videographers. Every story is built to help you close more deals.
Ready To Get Started?
Get Your Free Story AuditReal Shoots.
Real Customers.
Don't Take
Our Word For It.
Our client's conversion goals were exceeded as of the 90 day go live mark.
Over nearly a decade, not a single flaw. A 10 across the board.
Set a new standard for creativity and authenticity in video storytelling.
Two Minutes Tells You If You Fit.
Get Your Free Story AuditThis Isn't
For Everyone.
Built For You If:
- You are a growth stage B2B company with a sales team that needs proof to close
- You have customers who lived a real, measurable transformation
- You are spending on paid acquisition and want creative that actually converts
- You are tired of agencies handing you files with no plan to deploy them
Not For You If:
- You are pre product market fit and do not have referenceable customers yet
- You are shopping for a cheap talking head testimonial
- You think one video on your homepage is a strategy
- You do not have a sales team or pipeline to feed
How It Works.
One shoot. Three simple steps. Live across your funnel in 21 days.
Pick Your Customer Hero
You choose the customer you'd bet your reputation on. Not sure who's best? We'll help you pick the story with the biggest sales impact.
We Film On Their Turf
We interview and film your customer in their real environment (office, job site, shop floor) so the story feels honest, not staged.
Live In 21 Days
Within 21 days of the interview, you get your full StoryLab Proof Engine: 19 assets plus the live Install Workshop so your team can start using it that week.
Questions, Answered.
How do I know which customer to feature?
Two simple ways. Pick the customer with the strongest before and after, the one whose result you can point to: time saved, money saved, growth, speed. Or pick by who you want more of. Find the customer type with the highest lifetime value and tell their story to attract more like them. Not sure? We help you choose on a quick call.
What if my customer is shy or not great on camera?
That is normal, and it is rarely a problem. Before shoot day we get your customer on a short story discovery call. We meet them, walk them through exactly what to expect, and make sure they are comfortable and on board. Most people are nervous up front. On set, we put them at ease.
What if we don't like the video or it doesn't feel on-brand?
Before we ever film, we align on the story angle, key beats, and brand guidelines. You get a first cut to review, plus two rounds of revisions included. Nothing is final until your team signs off, and we don't publish anything on your behalf.
What if this drags on forever like other video projects?
StoryLab is built to move fast. From the customer interview, we commit to delivering your full asset set within 21 days.
How much of our team's time does it take?
Just a couple of hours. You tell us which customer to feature and connect us, then we take it from there. All the planning, logistics, and pre-production is on us.
How much of our customer's time does it take?
About 3 to 4 hours, sometimes less. We come to their workplace and build everything around them, so their day barely changes. They show up like normal and we handle the rest.
Do you travel to us?
Yes. We travel wherever your customer is and film them on their own turf.
How are you different from a production company or a freelancer?
A production company is hired hands. They take a brief and point expensive movie cameras at an interview, then pass that cost to you, often tens of thousands of dollars. They know gear, not your business. A freelancer is cheaper and scrappy, but usually wants a portfolio piece and does not think about your sales goals. We are built for one thing only: customer stories that sell. We know your funnel, your buyer, and why proof closes deals, and we turn that story into something that works across your whole sales and marketing.
Find Out If
You're A Fit.
Two minutes. A few questions about your company, your customers, and your goals. If StoryLab is right for you, we will show you the next step. If it is not, we will tell you that too.
Get Your Free Story AuditWe take on 3 productions a month to protect quality.