Frank Martin - Hard Times.
Hard Times: Frank Martin (Mini-Series)
Frank Martin was an undefeated rising star stepping into the ring with Gervonta “Tank” Davis, one of the most recognizable names in boxing. Royalty saw an opportunity—but needed more than a logo placement.
They turned to Tale to forge the partnership, pitch a story-led collaboration, and create content that would introduce Frank’s values, mindset, and identity to the world—while aligning tightly with Royalty’s brand mission. Without the right approach, they risked weak content, misaligned tone, and a missed cultural moment.
Tale traveled to Texas to meet with Frank and his team, pitched the vision, and locked in the collaboration. We then spent three days capturing his story—his work ethic, his philosophy, and the mindset that shaped him—alongside premium visuals of his training in Royalty apparel.
Deliverables:
1 Hero Film (2–3 min)
1 Short-Form Edit
15 Editorial Photos
Adapted assets for the “What Rep Are You On?” campaign
The campaign delivered high-quality, emotionally resonant content that introduced Frank to new fans, represented Royalty’s values, and helped deepen their brand identity within combat sports.
Repurposed content extended the campaign’s reach:
69.5% of views came from non-followers
Drove significant growth in engagement, shares, and new followers
Opened new creative territory for the brand beyond team sports
Next projects.
(2016-25©)
