How We Turn One Docu-Style Shoot Into 50+ Assets That Outperform UGC
StoryLab is for brands spending $15K+/month on paid media—and tired of wasting that budget on disposable UGC. We craft story-driven campaigns that look cinematic and convert like ads.
StoryLab is for brands spending $15K+/month on paid media—and tired of wasting that budget on disposable UGC. We craft story-driven campaigns that look cinematic and convert like ads.
StoryLab is for brands spending $15K+/month on paid media—and tired of wasting that budget on disposable UGC. We craft story-driven campaigns that look cinematic and convert like ads.
Why Most Influencer Campaigns Fail—And How to Fix It
How it works
How it works
How it works
Set Up a Call →
Set Up a Call →
Who We Work With
Trusted by teams at leading brands.
TARGET
The Problem
You’ve got ad spend. But your creative sucks.
Or it “looks good” and doesn’t convert. You’re stuck in the cycle of creative churn—and your ROAS is tanking.
Or it “looks good” and doesn’t convert. You’re stuck in the cycle of creative churn—and your ROAS is tanking.
Or it “looks good” and doesn’t convert. You’re stuck in the cycle of creative churn—and your ROAS is tanking.
The Fix
One day. One story. 50+ Assets.
In a single shoot day, we capture your brand’s story and transform it into a performance-ready creative package—built for paid media, built to convert.
In a single shoot day, we capture your brand’s story and transform it into a performance-ready creative package—built for paid media, built to convert.
In a single shoot day, we capture your brand’s story and transform it into a performance-ready creative package—built for paid media, built to convert.
The Package
The Package
Your Full-Funnel Story Engine
Your Full-Funnel Story Engine
Your Full-Funnel Story Engine
Delivered in 14 days. No creative babysitting. No agency bloat.
1 Hero Film (2–4 min)
1 Hero Film (2–4 min)
1 Hero Film (2–4 min)
6 Short-Form Videos (ad-ready, platform-optimized)
6 Short-Form Videos (ad-ready, platform-optimized)
6 Short-Form Videos (ad-ready, platform-optimized)
50+ Editorial-Grade Images
50+ Editorial-Grade Images
50+ Editorial-Grade Images
Content Launch Playbook
Content Launch Playbook
Content Launch Playbook
Delivered in 14 days. No creative babysitting. No agency bloat.
Delivered in 14 days. No creative babysitting. No agency bloat.
Testimonials
What It's Like to Work With Us
This could be you
This could be you
This could be you
Book a free consultation
Book a free consultation
Why Brands Choose Tale
We combine speed, scale, and storytelling to outperform UGC, outprice scripted ads, and outmaneuver bloated agencies.
We combine speed, scale, and storytelling to outperform UGC, outprice scripted ads, and outmaneuver bloated agencies.
We combine speed, scale, and storytelling to outperform UGC, outprice scripted ads, and outmaneuver bloated agencies.
Strategy-first
Shoot once, deploy everywhere
More affordable than scripted ads
Built for paid and organic
Book a free consultation
Book a free consultation
Sam S.
Creative Director
"Zach was exactly who I needed to make the project happen with all our restrictions. He’s creative, calm, resourceful and great at collaborating with clients and creative teams. From the concept stage through production and post, Zach is comfortable moving quick and nimble without giving up quality. He’s at the top of my list for good reason."
Sam S.
Creative Director
"Zach was exactly who I needed to make the project happen with all our restrictions. He’s creative, calm, resourceful and great at collaborating with clients and creative teams. From the concept stage through production and post, Zach is comfortable moving quick and nimble without giving up quality. He’s at the top of my list for good reason."
Mark O.
Joy Collab
"We were needing helping with our storytelling and Zach was our first pick. If you're looking for professionalism, a keen eye for detail, a solid sounding board for your ideas, and someone who can wrap this all together in a compelling video, then Zach's your guy! If not, good luck wasting your time with someone else."
Mark O.
Joy Collab
"We were needing helping with our storytelling and Zach was our first pick. If you're looking for professionalism, a keen eye for detail, a solid sounding board for your ideas, and someone who can wrap this all together in a compelling video, then Zach's your guy! If not, good luck wasting your time with someone else."
Isaiah K.
Activewear Brand
"By the time the athletes were in your hands it was beyond easy. I didn't even really have to think about it at all. And then it just became exciting to, to get the initial cuts... For the most part, I got to just kick back and wait for elite content."
Isaiah K.
Activewear Brand
"By the time the athletes were in your hands it was beyond easy. I didn't even really have to think about it at all. And then it just became exciting to, to get the initial cuts... For the most part, I got to just kick back and wait for elite content."
Who It's For
Brands spending $15K+/mo on ads
CMOs, founders, and growth leads tired of short-lived UGC and low-converting trends
Performance marketers ready to scale with story
Founders tired of low-converting content
Book a free consultation
Book a free consultation
Founder
From The Founder
I’ve helped Lululemon, Target, and Atlantic Records tell stories that stick. But what I kept seeing—over and over—was great brands producing forgettable content.
I’ve helped Lululemon, Target, and Atlantic Records tell stories that stick. But what I kept seeing—over and over—was great brands producing forgettable content.
Content that checked boxes but didn’t move people. Didn’t build loyalty. Didn’t grow the business. I started Tale to change that—to help brands turn real stories into cinematic content that connects, converts, and sticks.
Content that checked boxes but didn’t move people. Didn’t build loyalty. Didn’t grow the business. I started Tale to change that—to help brands turn real stories into cinematic content that connects, converts, and sticks.
— Zach Roy, Emmy Award-Winning Director
— Zach Roy, Emmy Award-Winning Director
— Zach Roy, Emmy Award-Winning Director
Let’s Tell Your Story.
We only take 3 clients per month. If you’re spending $15K+/month on ads and want a story engine that performs—apply below.