Built for High-Growth Brands
Premium Story-Driven Ads, Delivered in 21 Days
AdLab is a rapid-fire creative sprint that turns your next product drop, ambassador partnership, or customer story into a full-funnel ad campaign.
AdLab is a rapid-fire creative sprint that turns your next product drop, ambassador partnership, or customer story into a full-funnel ad campaign.
AdLab is a rapid-fire creative sprint that turns your next product drop, ambassador partnership, or customer story into a full-funnel ad campaign.
How it works
How it works
How it works
Set Up a Call →
Set Up a Call →
2x Emmy-Award Winning Team
Who We Work With
TARGET
The Problem
CAC is climbing. ROAS is falling. And every influencer campaign feels like déjà vu
The content fades after 24 hours. Your team scrambles to make sense of what went wrong. And your spend gets eaten alive by algorithms and ad fatigue.
The content fades after 24 hours. Your team scrambles to make sense of what went wrong. And your spend gets eaten alive by algorithms and ad fatigue.
The content fades after 24 hours. Your team scrambles to make sense of what went wrong. And your spend gets eaten alive by algorithms and ad fatigue.
You don't need more ads. You need a better strategy.
You don't need more ads. You need a better strategy.
You don't need more ads. You need a better strategy.
The Shift
Today’s consumers crave authenticity.
That’s why AdLab is built on real-world storytelling—capturing real people, in real environments, telling real stories.
That’s why AdLab is built on real-world storytelling—capturing real people, in real environments, telling real stories.
That’s why AdLab is built on real-world storytelling—capturing real people, in real environments, telling real stories.
This docu-style approach builds trust, connection, and conversion.
This docu-style approach builds trust, connection, and conversion.
This docu-style approach builds trust, connection, and conversion.
What You Get
What You Get
In one shoot day, we produce brand-aligned, emotionally resonant content designed to stop the scroll and drive conversions—without relying on off-brand UGC.
In one shoot day, we produce brand-aligned, emotionally resonant content designed to stop the scroll and drive conversions—without relying on off-brand UGC.
In one shoot day, we produce brand-aligned, emotionally resonant content designed to stop the scroll and drive conversions—without relying on off-brand UGC.
Delivered in 14 days. No creative babysitting. No agency bloat.
1 Hero Film (60-sec)
1 Hero Film (60-sec)
1 Hero Film (60-sec)
6 Short-Form Videos (ad-ready, platform-optimized)
6 Short-Form Videos (ad-ready, platform-optimized)
6 Short-Form Videos (ad-ready, platform-optimized)
15 Editorial-Grade Images
15 Editorial-Grade Images
15 Editorial-Grade Images
Distribution-Ready Formats
Distribution-Ready Formats
Distribution-Ready Formats
Content Launch Playbook
Content Launch Playbook
Content Launch Playbook
Creative Strategy
Creative Strategy
Creative Strategy
Delivered in 21 days. No creative babysitting. No agency bloat.
Delivered in 21 days. No creative babysitting. No agency bloat.
Testimonials
What It's Like to Work With Us
This could be you
This could be you
This could be you
Book a free consultation
Book a free consultation
Sam S.
Creative Director
"Zach was exactly who I needed to make the project happen with all our restrictions. He’s creative, calm, resourceful and great at collaborating with clients and creative teams. From the concept stage through production and post, Zach is comfortable moving quick and nimble without giving up quality. He’s at the top of my list for good reason."
Sam S.
Creative Director
"Zach was exactly who I needed to make the project happen with all our restrictions. He’s creative, calm, resourceful and great at collaborating with clients and creative teams. From the concept stage through production and post, Zach is comfortable moving quick and nimble without giving up quality. He’s at the top of my list for good reason."
Mark O.
Joy Collab
"We were needing helping with our storytelling and Zach was our first pick. If you're looking for professionalism, a keen eye for detail, a solid sounding board for your ideas, and someone who can wrap this all together in a compelling video, then Zach's your guy! If not, good luck wasting your time with someone else."
Mark O.
Joy Collab
"We were needing helping with our storytelling and Zach was our first pick. If you're looking for professionalism, a keen eye for detail, a solid sounding board for your ideas, and someone who can wrap this all together in a compelling video, then Zach's your guy! If not, good luck wasting your time with someone else."
Isaiah K.
Activewear Brand
"By the time the athletes were in your hands it was beyond easy. I didn't even really have to think about it at all. And then it just became exciting to, to get the initial cuts... For the most part, I got to just kick back and wait for elite content."
Isaiah K.
Activewear Brand
"By the time the athletes were in your hands it was beyond easy. I didn't even really have to think about it at all. And then it just became exciting to, to get the initial cuts... For the most part, I got to just kick back and wait for elite content."
What Makes Tale Different
Emmy and international award-winning storytelling (including MUSE + global awards)
Emmy & international award-winning storytelling
Deep experience with talent, logistics, and distribution
Deep experience with talent, logistics, and distribution
One shoot = A full campaign, for every channel
One shoot = A full campaign, for every channel
ROI-minded execution that drives CAC down + ROAS up
ROI-minded execution that drives CAC down + ROAS up
Strategy-first creative that's designed to perform
Strategy-first creative that's designed to perform
Built for modern brands. Priced for scale. Trusted by some of the bes
Built for modern brands. Priced for scale. Trusted by some of the bes
Who You Can Feature
Turn the people in your brand ecosystem into your most powerful marketing assets
Turn the people in your brand ecosystem into your most powerful marketing assets
Turn the people in your brand ecosystem into your most powerful marketing assets
Customers
Ambassadors
Partners
Internal Team
Perfect For
Product Launches & Drops
Ambassador & Partnership Campaigns
Paid Ad Creative Refresh
Customer Success Stories
Full-Funnel Campaign Development
Book a free consultation
Book a free consultation
A Message
From The Founder
I’ve spent my career helping brands like Lululemon, Target, and Atlantic Records tell stories that actually matter.
But what I kept seeing—over and over—was great brands producing forgettable content. Content that checked boxes but didn’t move people. Didn’t build loyalty. Didn’t grow the business.
I started Tale to change that—to help brands turn real stories into cinematic content that connects, converts, and sticks.
I’ve spent my career helping brands like Lululemon, Target, and Atlantic Records tell stories that actually matter.
But what I kept seeing—over and over—was great brands producing forgettable content. Content that checked boxes but didn’t move people. Didn’t build loyalty. Didn’t grow the business.
I started Tale to change that—to help brands turn real stories into cinematic content that connects, converts, and sticks.
I’ve spent my career helping brands like Lululemon, Target, and Atlantic Records tell stories that actually matter.
But what I kept seeing—over and over—was great brands producing forgettable content. Content that checked boxes but didn’t move people. Didn’t build loyalty. Didn’t grow the business.
I started Tale to change that—to help brands turn real stories into cinematic content that connects, converts, and sticks.
— Zach Roy, Emmy Award-Winning Director
— Zach Roy, Emmy Award-Winning Director
— Zach Roy, Emmy Award-Winning Director
Designed for Ongoing Growth
AdLab was built to scale with you.
AdLab was built to scale with you.
Our best results come from treating content like media buying: consistent, iterative, and always optimized.
Our best results come from treating content like media buying: consistent, iterative, and always optimized.
AdLab plugs seamlessly into fast-moving, growth-minded teams—whether you’re refreshing creative monthly or testing new story angles across partnerships.
AdLab plugs seamlessly into fast-moving, growth-minded teams—whether you’re refreshing creative monthly or testing new story angles across partnerships.
Want to turn this into a repeatable system?
Want to turn this into a repeatable system?
We’ll show you how to make AdLab your monthly creative engine
We’ll show you how to make AdLab your monthly creative engine
