THE DEPLOYMENT GALLERY
ONE CUSTOMER STORY.
Installed EVERYWHERE DEALS HAPPEN.
Every StoryLab produces one hero film, six cutdowns, fifteen editorial stills, and one written story. Files in a folder do nothing. This is what the same assets look like installed across a funnel.
1
Hero Film
60 to 90 sec mini documentary
6
Cutdowns
Short form, ad ready
15
Editorial Stills
Shot on set, not stock
1
Written Story
Long form, publish ready
01 · THE STORY PAGE
WHERE THE HERO FILM Anchors EVERYTHING
One page built around the story. Three ways to lay it out, depending on what the funnel needs.
LAYOUT A · HERO FILM PAGE
HERO FILMSTILLSThe film front and center. One claim, one proof, one action. This is the Story Funnel page paid traffic lands on.
vantage.com/customers/northwind
CUSTOMER STORY
NORTHWIND CLOSED $412K FROM INBOUND IN 90 DAYS
Watch how Dana's team rebuilt their pipeline with Vantage.
Dana Kessler · VP of Marketing, Northwind Systems
$412K closed from inbound in 90 days
Book a Demo →
NORTHWINDRELAYHARBORCREST
LAYOUT B · WALL OF LOVE
HERO FILMCUTDOWNSSTILLSWRITTEN STORYEvery asset type on one page. Video cards, pull quotes, editorial stills. Buyers scroll a wall of faces and numbers, not a paragraph of adjectives.
vantage.com/customers
Dana Kessler · VP of Marketing, Northwind Systems
$412K closed from inbound in 90 days
"Prospects show up to calls already believing what our rep is about to say."
Dana Kessler
VP of Marketing, Northwind
Marcus Oyelaran · CEO, Relay Freight
Sales cycle cut from 9 months to 5
Editorial Still · 04
Priya Nair · Head of Growth, Harbor Health
Show rate up 22 points after the pre-call film
"We stopped explaining the product and started showing the outcome."
Priya Nair
Head of Growth, Harbor Health
LAYOUT C · EDITORIAL STORY
WRITTEN STORYSTILLSHERO FILMThe written story published long form. Reads like journalism, sells like a case study. This is the blog play.
vantage.com/stories/northwind-systems
CUSTOMER STORY · 6 MIN READ
How Northwind Systems turned inbound into its best sales rep
Published by Vantage Analytics
Nine months. That was the average sales cycle at Northwind before Dana Kessler's team rebuilt how the company proved its value. The product had not changed. The proof had.
Editorial Still · 07
"We had the results. We just had no way to show them that buyers would actually believe."
The turn came when Northwind put one customer on camera and installed that story at every stage where deals were dying. What follows is how they did it, and the numbers that came after.
02 · THE AD SYSTEM
COLD TRAFFIC MEETS PROOF. Then it follows them.
Cutdowns carry the cold campaign. Stills become quote statics for retargeting. Someone visits the story page and does not book. The proof does not let go.
COLD · CUTDOWN AD
CUTDOWNSThe hook cutdown runs cold. Sixty seconds of a real customer beats any amount of brand copy.
V
Vantage Analytics
Sponsored
Nine month sales cycles. Deals dying in committee. Then Northwind changed one thing about how they proved value. Dana explains in 60 seconds.
Dana Kessler · VP of Marketing, Northwind Systems
$412K closed from inbound in 90 days
See how Northwind closed $412K from inbound
Watch Story
RETARGET · QUOTE STATIC
STILLSStills become quote statics. Same face they already watched, a new claim in a new frame.
V
Vantage Analytics
Sponsored
"Prospects show up already half sold."
Dana Kessler
VP of Marketing, Northwind
The full Northwind story, 90 seconds
Watch Story
01
THEY VISIT
Cold cutdown runs. They hit the story page. They watch. They do not book.
02
PROOF FOLLOWS
Days 1 to 3. The cutdown that speaks to their most likely hesitation shows up in feed.
03
ANGLE CHANGES
Days 4 to 7. Quote statics built from the stills. Same face, new frame, new claim.
04
CALL BOOKED
Day 8 plus. The metric still leads back to the page. Trust built, action taken.
03 · THE EMAIL LAYER
ONE Transformation, DELIVERED IN SEQUENCE
The written story splits into a post opt-in arc. Before, turn, after. Every email links back to the full story page.
THE ARC · THREE SENDS
WRITTEN STORYSubject lines that open loops. Each email pulls one beat from the written story.
Vantage Analytics
Day 1
She almost cancelled the shoot
Dana had every reason to skip the camera. Then the story closed three stalled deals in a month...
Vantage Analytics
Day 3
Before: 9 month sales cycles at Northwind
Here is what the pipeline looked like when nobody believed the case studies...
Vantage Analytics
Day 5
The number Dana showed her board
$412K from inbound in one quarter. Here is exactly what changed...
INSIDE THE SEND
WRITTEN STORYHERO FILMShort, story first, one action. Every email ends at the story page.
The number Dana showed her board
Ninety days after Northwind installed one customer story across their funnel, Dana walked into a board meeting with a number nobody expected. $412K closed from inbound. One story did the selling at every stage where deals used to die. Watch the full 90 seconds below.
Dana Kessler · VP of Marketing, Northwind Systems
$412K closed from inbound in 90 days
Watch the Full Story →
04 · THE SALES FLOOR
REPS STOP DESCRIBING VALUE. They show it.
The highest leverage installs never touch an ad account. They live inside the sales process itself.
PRE-CALL PRIMER
The hero film goes out with the booking confirmation. Prospects arrive having watched a customer say what the rep is about to pitch. The call starts half sold.
HERO FILM
MID-DEAL UNSTICK
A stalled account gets the 60 second cutdown that speaks to their exact hesitation. No follow-up email ever moved a deal like a customer's face does.
CUTDOWNS
PROPOSAL PROOF
The written story and stills sit inside the proposal itself. The last thing a buying committee reads before deciding is a customer who already decided.
WRITTEN STORYSTILLS
05 · THE SOCIAL LOOP
NUMBERS FIRST. Faces ATTACHED.
The founder posts the results. The videos carry the credibility. Demos come from people who watched a customer talk, not from people who read a pitch.
THE FOUNDER PROOF POST
CUTDOWNSHERO FILMNumbers lead, videos attach. The post format that turns story assets into booked demos.
S
Sam Okafor
Co-founder at Vantage Analytics
We budgeted $80K a month for outbound headcount. Our marketing lead spent a fraction of that filming three customers instead.
214 demos since. $290K closed. Pipeline we did not have a name for before.
The reps still matter. The films make them better. Prospects show up already believing what the rep is about to say.
If outbound is the plan for next quarter, ask a customer to go on camera first.
Dana Kessler · VP of Marketing
$412K closed from inbound in 90 days
Marcus Oyelaran · CEO
Sales cycle cut from 9 months to 5
Priya Nair · Head of Growth
Show rate up 22 points after the pre-call film
TWO MORE FEEDS, SAME SHOOT
CUTDOWNSSTILLSThe same shoot day keeps publishing for weeks without new production.
NATIVE CUTDOWNS
One clip, one insight, posted as is. Six cutdowns cover six weeks of feed presence from a single shoot day.
STILL CAROUSELS
Editorial frames paired with pull quotes as a swipe. The story travels without a single second of video watched.
Carousel · 01
Carousel · 02
WHERE IS YOUR FUNNEL Missing PROOF?
A Proof Mapping Session walks your sales process in 4 to 6 stages, marks where proof exists and where deals die, and picks the one story that fixes it first.
Book Your Strategy Call →30 minutes · No commitment
Customer stories that do the selling.
Tale StoryLab · Layouts shown with example content