One Production Day. Months of Content.
Everything you need to know about how StoryLab works, what you'll get, and how to make the case internally — in one document.
The Complete StoryLab System
One cinematic production day produces a complete content ecosystem — not just a video file. Every asset is designed to deploy across your ads, website, sales outreach, and social channels.
A 2–4 minute anchor story — your customer's journey told with cinematic production quality. This is the centerpiece of your content system.
Ad-optimized clips pulled from your hero film — formatted for LinkedIn, Meta, YouTube, and sales outreach. Ready to deploy immediately.
Professional stills from your production day — website headers, social posts, sales decks, and ad creative. Not screenshots. Editorial quality.
A channel-by-channel guide showing exactly how and where to deploy every single asset. This is what separates StoryLab from every other production company.
Designed graphics combining your editorial photos with pull quotes and key stats — ready to plug directly into your ad campaigns.
A live session with your team where we walk through the deployment playbook together — ensuring every asset is activated in the right channel.
One production day. One investment. Months of content across every channel.
See the Process in Action
Watch Zach walk through the entire StoryLab process — from story selection to deployment.
One Closed Deal Covers the Investment
StoryLab costs $10,987. If one customer story helps your sales team close one additional deal this quarter, here's what that looks like at your ACV.
Video testimonial ads consistently outperform brand creative — higher click-through rates, lower cost per lead, and stronger conversion at the bottom of funnel.
Reps who share video customer stories in their outreach see faster deal velocity and shorter sales cycles. It's the proof your buyers need to move from consideration to decision.
Landing pages with video testimonials convert at significantly higher rates than those without. Your prospects want to see real people — not just read about them.
And that's from one deal. These assets generate pipeline for 6–12 months across ads, sales outreach, website, LinkedIn, email, and retargeting.
The 21-Day Process
Five phases. 21 days. Your total time commitment is roughly 3–4 hours across the entire project. We handle everything else.
We help you identify which customer story will have the highest impact on your pipeline. Most companies default to their biggest logo or friendliest customer. We look at it differently — which story maps to your most common buyer objection? Which one makes the business case for you?
We reach out to your customer directly, set their expectations, conduct a pre-interview to uncover the narrative arc, and write out a full set of interview questions for your approval. You don't have to project-manage your customer through an awkward production process.
One day, on location. Our team handles everything — cinematic camera setup, lighting, audio, direction, and interview. We capture the hero interview, b-roll footage, and all editorial photography in a single shoot day.
Professional editing, color grading, sound design, motion graphics, and format optimization. We cut the hero film, produce all 6 short-form variations, process the editorial images, design the static ad creatives, and build your deployment playbook.
Everything is delivered — hero film, all short-form cuts, editorial images, ad creatives, and your deployment playbook. Then we sit down with your team for the installation workshop: a live walkthrough of exactly where every asset goes and why.
Which Story Should You Tell First?
You don't need to have this figured out before our call — this is exactly what the strategy session covers. But here's how we think about choosing the highest-impact first story.
Your sales team hears the same 2–3 objections on every call. Which customer overcame that exact objection and can speak to it on camera? This story becomes a sales weapon — reps send it to prospects and watch objections dissolve before the next call.
Which customer got a result that your prospects would kill for? The specific metric. The concrete outcome. '40% faster onboarding.' '3× pipeline in 90 days.' This story makes the business case for you — prospects see themselves in the customer's shoes.
If you're in a newer category or competing against established players, which customer chose you over the alternative and can articulate why? This story builds trust with skeptical buyers who need social proof to take the leap.
Not sure which angle is right? That's what the strategy call is for. Come with your top 2–3 happiest customers in mind, and we'll identify the highest-impact story together.
Everything Else You Need to Know
It's rare — most customers are flattered to be asked. But when it happens, we have a proven outreach approach that frames participation as thought leadership, not a favor. We handle the invitation, set expectations, and make the entire experience easy for them. If they still decline, we help you identify the next best candidate.
One round of revisions is built into every StoryLab project. In practice, most clients approve with minor notes — our pre-interview and story development process means there are no surprises in the edit. We align on the narrative before we ever hit record.
Yes. Full ownership, unlimited usage rights. Run it as ads, put it on your website, include it in sales decks, post it on social — it's yours. No licensing fees, no usage restrictions, no expiration dates.
We come to you. StoryLab shoots happen on location — at your office, your customer's office, or wherever the story lives. We're based in Los Angeles but produce nationwide. Travel costs are quoted separately based on location.
Roughly 3–4 hours total across the entire 21-day process. A 30-minute strategy call upfront, a couple of quick async approvals during production, and a 1-hour installation workshop at delivery. We designed the process to be low-lift for stretched-thin marketing teams.
Absolutely. If you have 2–3 customers in the same region, we can often shoot multiple stories in a single production trip — which means better per-story economics and a faster path to a full content library. Ask about our multi-story packages.
Traditional production companies deliver video files. StoryLab delivers a complete content system — hero film, short-form cuts, editorial images, ad creatives, and a deployment playbook that shows exactly how to use every asset across every channel. Plus the installation workshop where we walk your team through it. The 'now what?' problem disappears.
It's a channel-by-channel guide built specifically for your assets. Which cuts to run as LinkedIn ads. Which clips to embed on your landing pages. Which stills to use in email sequences. How to arm your sales team with the right video for the right conversation. It turns a one-time production into a content strategy that runs for months.
Let's Build Your Story
Book a 30-minute strategy call. We'll identify which customer story will have the highest impact on your pipeline — and map out your StoryLab project.