Tale Agency · StoryLab
STORYLAB REVENUE PROJECTOR
Ad spend → funnel → singles → ascension → recurring · full P&L model
Ad Funnel
Inputs
Monthly ad spend
$
Cost per lead (CPL)
$
Lead → call booked35%
Call booked → show70%
Show → qualified60%
Qualified → close25%
Funnel Output
67
Leads
$75/lead
23
Booked
35% book
16
Shows
70% show
9.8
Qualified
60% qual
2.5
Closed
25% close
Clients / month
CAC: $2K/client
Offer Structure & Economics
Ascension
StoryLab Single — price
$
Ascension rate30%
Months to offerMonth 2
2x vs 4x split60% 2x · 40% 4x
Package Pricing
2x / quarter
$
4x / quarter (Story Stack)
$
Monthly churnNone
Projection period
Unit Economics
Cost model
COGS — Single
$
COGS — 2x/quarterdefault: 2×
$
COGS — 4x/quarterdefault: 4×
$
Other monthly overheadtools, software…
$
Projected Outcomes
Revenue (12mo)$568K
Net profit (pre-tax)$113K
Gross margin31.5%
Net margin19.9%
Period ROAS9.5×
CAC$2K
MRR (final month)$47K
Singles
2x/Quarter
4x/Quarter
Cumulative
Singles revenue
$235K
2x/Quarter revenue
$161K
4x/Quarter revenue
$172K
Total COGS
$389K
Per-story
Total ad spend
$60K
Net profit (pre-tax)
$113K
MRR — final month (M12)
$47K
packages only
Total stories produced
83.6
30 singles · 53.6 recurring
Net margin
19.9%
net profit / revenue
Pre-tax · Owner draw not included · MRR = recurring packages only · Productions tab shows retainer breakeven