Tale Agency specializes in unscripted, docu-style storytelling that builds brands, humanizes founders, and creates lasting media assets. We've worked with brands big and small across every industry — from Fortune 500 corporations to athletes, nonprofits, and founders building something new.
Video is the most powerful medium of the modern day. 83% of all web traffic ties back to video. We live in an attention economy — and if you can capture attention from people who trust you, you can monetize it in more ways than one.
What that means for you: the more people who know you, understand you, and trust you before launch day — the more leverage you have with customers, investors, distributors, and partners.
Stephen is launching a product brand and wants to build momentum leading into that launch. The way we propose doing that is through a series of unscripted, docu-style mini documentary episodes — founder-led content that pulls back the curtain on who Stephen is, what he's building, and why it matters.
Our objective: humanize you, build trust and credibility, create understanding of the problem you're solving, build an audience, and generate momentum — so that when the product launches, people are already bought in.
When you think about how the biggest companies in the world — Nike, the NFL, UFC — make their events and products compelling to the general public, the answer is story. They don't just show the product. They show the person behind it.
That's what we're building for Stephen. Not just content — a narrative that makes people care before they ever see the product.
Any strong brand operates on four pillars — ideology, products, content, and community. Each one reinforces the others. Right now, you have the ideology and you're building the products. The piece that's missing is the content engine. That's what we're here to build.
There are two styles of documentary storytelling. Forward filmmaking captures a story as it unfolds in real time. Backward filmmaking tells the story of something that already happened.
We live right in the middle. We tell two stories at once — who you are and where you came from, alongside what you're actively doing right now to build something new.
Investor meetings, product formulation, team building, travel — captured in real time.
20+ years in the industry. Connecticut to NYC to Rodeo Drive to Manhattan Beach. Building Amico Salon. Inventing METRICOLOR.
Every month, we show up 2-3 days with cameras and mics. We capture the real story as it unfolds — meetings, formulations, team moments, travel, interviews, the grind. Then we multiply that raw footage into a full month's worth of content across every format you need.
Each episode captures a different dimension of the story — the final direction shaped by what's actually happening in real time.
Each option delivers the full monthly content system. The difference is commitment level and additional strategic support.