Royalty Team Gear · Scale Model
THE PATH TO SCALE
A full-funnel model built on Royalty's actual 10-stage pipeline.
FORWARD MODE — Set the ad spend. The model tells you revenue, team, and margin.
01Top of Funnel
What you spend and what a lead costs
Monthly Ad Spend
Budget pushed through Meta.
$
Cost Per Lead
Average cost of a raw lead.
$
Average Order Value
Per-deal revenue at close.
$
LTV Multiplier
Lifetime value as multiple of AOV.
x
02Unit Economics
How revenue translates to real margin
Product Markup
4x = 25% COGS, 75% gross margin.
x
Tale Fee Model
Floor / Service Fee
$
Rev Share % (above floor)
%
Floor Active
Tale total: $8,000
10-Stage Pipeline Waterfall
Each stage's next-step conversion rate is editable
Stage
Owner
Next %
Volume
01
New Lead
Every lead enters here
setter
100%
375
02
Attempting Contact
Outbound outreach begins
setter
%
371
03
Connected
Actually reached — bottleneck #1
setter
%
66
04
Qualifying
Discovery conversation
setter
%
39
05
Appointment Set
Booked on the calendar
setter
%
37
06
Showed: Qualified
Showed up — bottleneck #2
closer
%
15
07
Design Sent
Design presented to prospect
closer
%
13
08
Verbal Yes / Approved Design
Verbal commitment — bottleneck #3
closer
%
2
09
Cash Collected / Store Open
Revenue recognized here
closer
%
2
10
Won
Fulfillment complete
closer
%
2
Overall Conversion: Lead → Cash
0.4%
Funnel Volume Cascade
Where volume lives at each stage
New Lead375Attempting Contact371Connected66Qualifying39Appointment Set37Showed: Qualified15Design Sent13Verbal Yes / Approved De…2Cash Collected / Store O…2Won2
Monthly Revenue
$3.8K
2 customers
LTV Revenue
$7.6K
2x AOV
CAC
$4,947
Per customer
LTV : CAC
1.0×
Tight
Where the Money Goes
Full P&L at $7.5K ad spend
Revenue
$3,790
100%
— Cost of Goods
$-948
25%
— Setter cost
$-4,190
111%
— Closer cost
$-3,569
94%
— Tale fees
$-8,000
211%
— Ad spend
$-7,500
198%
Net Profit to Royalty
$-20,415
-538.6%