HERE'S EXACTLY
WHAT HAPPENS
NEXT.
Every step from agreement to installation — what to expect, when it happens, and who handles it.
Agreement signed — you're live
Your StoryLab engagement is now active. Within hours you'll receive a personal welcome from Zach, a 3-minute Loom walkthrough of the full process, and links to get started.
Tale handles this
Onboarding form
Complete a quick Notion form capturing the story you want to tell, your customer's details, project timeline, and key messages. Takes about 5 minutes.
Action requiredBrand guidelines
Share your logo, colors, and fonts via a separate form sent 24–48 hours after onboarding. Upload files or paste links from Drive or Dropbox — whatever's easiest.
Action requiredStory Strategy Meeting
We review the customer you've chosen, lock in the story angle, and map out what we're capturing on shoot day. You leave with a copy-paste email to invite your customer.
Together
Customer invitation sent
You send your customer the invitation email — we write it for you. A one-pager explains what the shoot is, why it matters, and what they're committing to.
Action requiredStory Confirmation Meeting
Once your customer confirms, we lock the shoot date, location, and logistics. From here Tale manages all customer coordination directly.
TogetherPre-interview call
Tale connects with your customer to uncover the full story — the before, the after, the transformation. This shapes every question we ask on camera and ensures nothing important gets missed.
Tale handles this
Shoot day
One day on location. 4–6 hours. We handle direction, lighting, camera, and audio. Your customer shows up and tells their story. You're welcome to be there — but you don't need to be.
Tale handles this
21-day editing window
Our editors build everything from the raw footage — hero film, 6 ad cuts, 15 editorial images, 4 objection-crusher clips, 8 static ad creatives, 1 carousel, 5 email sequences, 1 blog page, and your deployment playbook.
Tale handles thisAssets delivered
All 25+ production-ready assets land in your Dropbox or Google Drive. Every piece is pre-formatted for its channel — drag, drop, and deploy. Nothing needs to be resized or reformatted.
Tale handles this
Story Install Workshop
A live session mapping every asset to every channel — paid ads, sales deck, landing page, email, LinkedIn, retargeting. You leave with a specific deployment plan for your business.
Together30-day deployment window
Deploy your assets across at least 4 channels within 30 days using the playbook. Implementation guarantee is in effect: if it's not live in 4+ places, we build new assets until it is.
Action requiredImplementation guarantee in effect. Questions at any point — reach out directly.
zach@taleagency.com