GroundBreak Coalition is a Minneapolis-based initiative closing Minnesota's racial wealth gap — deploying $5.4 billion over 10 years through homeownership, entrepreneurship, and commercial development.

Their tools are powerful: grants, patient capital, loans, down payment assistance. The kind of infrastructure that changes generational trajectories.

GroundBreak communicates well with institutions and banks. But they lack a meaningful way to speak to the people who actually benefit — the homeowner, the entrepreneur, the developer.

Through Houston White's creative direction and Tale Agency's cinematic production capabilities, GroundBreak can build a body of culturally resonant content that humanizes their impact, fills the pipeline of prospective homeowners and entrepreneurs, and establishes a compelling proof of concept for continued fundraising and stakeholder engagement.

Houston White and Zach Roy have been creative partners for years — telling stories across every format imaginable. From national brand campaigns and documentary series to product shoots and branded content, the throughline has always been the same: cinematic storytelling that moves communities and brands forward.

A three-episode docuseries exploring Houston White's C+C model across real estate, business & entrepreneurship, and fashion.

A cinematic content series capturing the real impact GroundBreak is making — told through the people living it. Every story and convening delivers a complete content package built for multi-channel deployment from day one.

Not corporate talking-head testimonials. Intimate, documentary-style storytelling in real environments.

Firm, all-inclusive budget. Payment from GroundBreak Coalition directly. Deposit upon approval to initiate Phase 1. Houston White serves as executive producer.