Production — Tale Agency
February 2026

GroundBreak Coalition is a Minneapolis-based initiative closing Minnesota's racial wealth gap — deploying $5.4 billion over 10 years through homeownership, entrepreneurship, and commercial development.
Their tools are powerful: grants, patient capital, loans, down payment assistance. The kind of infrastructure that changes generational trajectories.


Cultural architect and creative director for the GroundBreak partnership. Using the Culture + Capacity framework to bridge financial tools with cultural communities — making complex financial concepts accessible, resonant, and human.
GroundBreak communicates well with institutions and banks. But they lack a meaningful way to speak to the people who actually benefit — the homeowner, the entrepreneur, the developer.

When unique cultural voices are proven and resourced, they can 10× investment. Houston White's C+C framework bridges GroundBreak's financial tools with the communities they serve.
$5.4B in capital · Grants · Patient capital · Loans · Down payment assistance · Entrepreneurship programs · Commercial development tools
Houston White's creative direction · Culturally resonant storytelling · Community trust · Authentic voice · Cinematic production by Tale Agency

This isn't a cold pitch. Tale Agency and Houston White have an established creative partnership — years of collaborative work that produced the very framework being deployed here.
A three-episode docuseries exploring Houston White's C+C model across real estate, business & entrepreneurship, and fashion.










A cinematic content series capturing the real impact GroundBreak is making — told through the people living it.



Not corporate talking-head testimonials. Intimate, documentary-style storytelling in real environments.


Every story and convening delivers a complete content package — built for multi-channel deployment from day one.
9 hero films · 27 short form videos · 135 editorial images · 9 carousels · 9 cut packs
Firm, all-inclusive budget · Payment from GroundBreak Coalition directly · Deposit upon approval to initiate Phase 1 · Houston White serves as executive producer