GroundBreak Coalition is a Minneapolis-based initiative closing Minnesota's racial wealth gap — deploying $5.4 billion over 10 years through homeownership, entrepreneurship, and commercial development.
Their tools are powerful: grants, patient capital, loans, down payment assistance. The kind of infrastructure that changes generational trajectories.
Cultural architect and creative director for the GroundBreak partnership. Using the Culture + Capacity framework to bridge financial tools with cultural communities — making complex financial concepts accessible, resonant, and human.
GroundBreak has the infrastructure to communicate with institutions, corporate stakeholders, and banks. But they lack a meaningful way to speak to the people who actually benefit — the homeowner, the entrepreneur, the developer.
When unique cultural voices are proven and resourced, they can 10× investment. Houston White's C+C framework bridges GroundBreak's financial tools with the communities they serve.
This isn't a cold pitch. Tale Agency and Houston White have an established creative partnership — years of collaborative work that produced the very framework being deployed here. We built the Culture + Capacity documentary series. We know the voice, the vision, and the people.
A three-episode docuseries exploring Houston White's C+C model across real estate, business & entrepreneurship, and fashion. This is the exact framework GroundBreak is now deploying at scale.
A cinematic content series capturing the real impact GroundBreak is making — told through the people living it. Documentary storytelling with cultural depth.
Not corporate talking-head testimonials. Think Anthony Bourdain meets The Defiant Ones — intimate, documentary-style storytelling in real environments.
Every impact story and convening delivers a complete content package — not just a video. Built for multi-channel deployment from day one.
Every piece of content is built with deployment in mind. Here's how each deliverable maps to the audience journey.