GroundBreak Coalition is a Minneapolis-based initiative closing Minnesota's racial wealth gap — deploying $5.4 billion over 10 years through homeownership, entrepreneurship, and commercial development.

Their tools are powerful: grants, patient capital, loans, down payment assistance. The kind of infrastructure that changes generational trajectories.

GroundBreak communicates well with institutions and banks. But they lack a meaningful way to speak to the people who actually benefit — the homeowner, the entrepreneur, the developer.

Through Houston White's creative direction and Tale Agency's cinematic production capabilities, GroundBreak can build a body of culturally resonant content that humanizes their impact, fills the pipeline of prospective homeowners and entrepreneurs, and establishes a compelling proof of concept for continued fundraising and stakeholder engagement.

Houston White and Zach Roy — who leads Tale Agency — have been creative partners for years, telling stories across every format imaginable. From national brand campaigns and documentary series to product shoots and branded content, the throughline has always been the same: cinematic storytelling that moves communities and brands forward.

That partnership includes producing a three-part docuseries exploring Houston's Culture + Capacity model across real estate, business & entrepreneurship, and fashion — featured below.

A three-episode docuseries exploring Houston White's C+C model across real estate, business & entrepreneurship, and fashion.

A cinematic content series capturing the real impact GroundBreak is making — told through the people living it. Every story and convening delivers a complete content package built for multi-channel deployment from day one.

Not corporate talking-head testimonials. Intimate, documentary-style storytelling in real environments.

Firm, all-inclusive budget. Payment from GroundBreak Coalition directly. Deposit upon approval to initiate Phase 1. Houston White serves as executive producer.